Competitor Analysis

The competitor analysis process of DEIPI focuses on analyzing your top competitors' online presence, their products/markets, business direction, strengths, weaknesses and competitive position in the marketplace.

Online SWOT Analysis

Once the competitor analysis is completed, we summarize the information into an analysis of your company's particular situation in each key area of your online presence. The online SWOT approach (Online Strengths, Weaknesses, Opportunities and Threats) enables us to list in simple terms:

• Your company's online differential strengths and weaknesses
• Where the best opportunities exist
• Most effective strategy to outrank your competition
• How to increase your marketing ROI

There is a wealth of data available online and different communication channels that allow you to interact with your customers and potential clients. Leverage the power of the Internet to help your business grow.

Search Engine Optimization | Search Engine Marketing

Search engine marketing is one of the most important components of your Internet marketing plan. Billions of search queries are conducted every month on Google, Bing, Yahoo and other search engines. To improve your search engine rankings, then, you need to optimize your site for these very same search engines. This process is called search engine optimization or SEO.

DEIPI's SEO Team can assist you to focus the content of your site to best match the terms or keywords that your customers are searching for. We can help you to:

• Optimize the HTML code of your site
• Conduct Keyword Research
• Organize your site to make it easy for search engines to determine its content

Those elements are adjusted to ensure that the site is returned more prominently in the natural search results of spider–based search engines such as Google, Bing and others.

Some of the benefits of Search Engine Optimization (SEO) for your website are:

• Low-Cost way to increase targeted traffic
• 24/7 Promotion
• High ROI
• Increase brand exposure and credibility
• And more...

DEIPI's SEO team fully customizes our search engine optimization offerings to fit your specific needs and integrate with your processes. A proper optimized site will help you to drive qualified clients/customers to contact you on a daily basis.

SEO Spanish

When it comes to the Hispanic online market, most studies indicate that half of the 31 million Hispanics online prefer English while the other half prefers Spanish or are bilingual. SEO campaigns in Spanish offer your business the opportunity to reach the entire spectrum of the U.S. Hispanic community by connecting to the Spanish-preferred and Spanish-reliant audience through a cost-effective Spanish SEO campaign.

Today there are relatively few Internet Marketing campaigns proactively targeting the 14.6 million online Hispanics that prefer Spanish or are bilingual. Spanish preferring and bilingual Hispanics are driving the growth in the U.S. Hispanic online market.

Growth by segment April 2010 - April 2011:

• U.S. Online Market: (1.13%)
• U.S. Hispanic Online Market: 12.78%
• U.S. Hispanic Online Market (English): 10.20%
• U.S. Hispanic Online Market (Bilingual): 13.42%
• U.S. Hispanic Online Market (Spanish): 19.23%

Businesses who provide high quality Spanish language online experiences will make a favorable impression on this segment and will have a considerable competitive advantage over their closest competitors.

If your Spanish Web site isn't showing up within the first two pages of the search engine results, your prospective Spanish-speaking customers are most likely not finding your site and, even worse, they're taking their business elsewhere. Contact our SEO Spanish pros to aid you plan a SEO Spanish strategy that will help you increase your online presence and sales.

Content Marketing

Are you providing the content that your customers want and need? Is your content remarkable? Is your content helping you to connect with your target audience?

You have heard it before, CONTENT IS KING! We can help you create blog posts or a complete content marketing campaign for your business. The nice thing about great content is that it can be spread virally through social media sites, build high quality links for your site and help you to drive qualified traffic to your site.

Contact us to create a content marketing strategy that can support you to attract, acquire, and engage your target audience with the objective of driving profitable customer action.

Social Media Marketing

There are lots of different social media tools and they all play an important role in your Internet marketing plan. If done correctly, a social media campaign can result in broad-reaching brand exposure and influence that you would struggle with to achieve on your own without leveraging an online community.

Social media helps you to engage with your customers and potential clients via blog posts, case studies, videos, pictures, podcasts, Internet shows, etc. with the goal of building your brand's message and nurturing long-term business relationships.

Luckily, you don't have to engage in every social media tactic there is. No business will be suited to every available tool, besides using all of them would be an unproductive use of your time. Contact our social media marketing team to help you build a social media marketing strategy that best fit your needs.

Online Video Marketing & Production

Engage with your target audience via a rich and remarkable video marketing strategy. Video marketing makes your message more appealing to your target audience. Uploading such engaging content to video-sharing sites like YouTube provides another channel to drive traffic to your own website, while including video in your blog, microblog or website increases the likelihood that your visitors will stay on your site longer.

To benefit your business from a video marketing strategy, you have to create remarkable content that is educational, entertaining or unusual. Ideas for content creation include: product how-to's, presentations, answers to questions, customer testimonials, personal messages, projects, sketches and excerpts.

By giving a face to your company, video helps personalize your company and develop a direct connection with your target market. Video marketing is effective and needs to be part of your Internet marketing mix, contact our team to assist you with your video marketing strategy.

Integrated Marketing Strategy - Consulting

If you need guidance on how to successfully integrate your online and traditional marketing activities, our consulting service is perfect for you. Our team's combined experience can help you set up a plan to coordinate the mix of traditional and web-based marketing activities that you have decided to use to promote your business.

Online and traditional marketing activities need to have a similar look and feel as well as deliver a corresponding message and image. If you need help devising and implementing your Integrated Marketing Strategy to grow your business, please don't hesitate to contact us.

Pay-Per-Click Advertising

The most popular type of web advertising today is pay-per-click (PPC) advertising. PPC ads are fairly effective and cost-effective, as you only pay when they're clicked.

If you are interested in promoting your website via a pay-per-click campaign on Google, Bing, Yahoo, Facebook, YouTube, etc. our pay-per-click specialists can help you to set up your PPC campaigns and help you to get the best return on investment possible.

E-Mail Marketing

Get results, increase sales and engage customers with effective e-mail marketing campaigns.

Contact us to help you create an e-mail marketing campaign that works for your business.